YouTube launches a new feature called ‘Hype,’ which boosts the smaller creators.

YouTube’s “Hype” The company is launching a feature that allows users to discover their favorite artists. announced Tuesday. Monday introduced at Google’s Made On YouTube event in 2024, the feature — a dedicated button that appears below the existing “like” button — will become available on videos from creators with fewer than 500,000 subscribers.

It is now available in 39 different countries. These include the U.S.A. and U.K. as well as Japan, Korea. Indonesia, India, and Korea.

You can now promote three videos per person each week. It gives points to the video, and helps it get traction on the new leaderboard. Users can access this in the Explore section. YouTube claims that it is giving smaller creators an extra boost to ensure fair hyping. This means that if the creator is smaller, they will receive a larger bonus when viewers promote their video.

The videos that received the fan boost are displayed in a “hyped” Users can filter the Home page on YouTube so that they only see videos with this badge. “hyped” category. YouTube notifies users when a video that they have promoted is close to reaching the top of the leaderboard. Fans can earn a brand new badge to show they are dedicated. “hype star” You can earn badges every month.

YouTube says it launched Hype as it recognized that many passionate fans want to be part of the success story of their favorite creators. YouTube will be able to generate new revenues with the Hype feature, as it intends to allow fans the option of purchasing more content. “hypes” To help promote their favourite videos in future. The current paid hypes have been discontinued. being tested in YouTube tells TechCrunch that Brazil and Turkey will be the first countries to receive it (for now).

YouTube will also develop hype leaderboards in the near future for certain interests like gaming or style. This way, fans can share with their friends that they have just hyped up a particular video.

YouTube Studio app allows users to keep track of their current hype and points. In their data stories, they can see a summary and a Hype Card for their latest video.