Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. YouTube has a new format for ads called “Peak Points.”
The new format was revealed during the company’s Upfront presentation in New York on Wednesday.
Peak Points utilizes Google’s Gemini AI, which analyzes YouTube videos to determine the parts that are emotionally or most engaging for viewers. It then recommends placing the advertisement right after the moment.
Point Peaks is a company that wants to help advertisers benefit from a strategy which aims at grabbing users’ attention when they are most interested in content. This strategy appears similar to that of emotion-based targetingAdvertisers can place ads in line with the emotional response evoked by a video. When viewers are in heightened emotions, they’re more likely to remember the ads.
These interruptions can be frustrating for viewers, particularly when they are deeply involved in a video’s emotional storyline and wish to continue watching the video immediately after the advertisement.
YouTube also announced a different ad type that could be more attractive to the users. Shoppable Product Feed was introduced by the platform, allowing users to shop and purchase products during ads.
