Then it is. launch The next July is 2023. Threads Meta is no more “what if” The project is one of most popular social media platforms around the globe.
What was originally a Twitter/X replacement has now found its own groove. It now attracts millions of active users, sparks cultural moments, and gives both creators and brands another space to join the conversations that matter most — no matter how niche.
A project has been launched to explore the uncharted terrain and growing popularity of this game. grow to 1,000 followers By December 2025, the goal is to have this platform in place.
Now, you may be wondering — why is Threads so buzzy? What is the difference between other text-first platforms?
It’s a new app that has a distinct identity.
More than two years in, the data shows why Threads is so popular — and where it’s headed next.
We’ve pulled together the essential Threads statistics you need to know in 2025 — whether you’re planning your first Threads account, building a brand, or just trying to keep up with what’s working on this still-new platform.
The demographics of Threads users show that the audience is young and slightly masculine.
Threads, which launched in 2012, has built a large and unique audience.
The data shows who’s showing up, how often they log in, and what the overall makeup of the platform looks like — from activity levels to age and gender splits.
Users of Threads reach 400,000,000 monthly active users
In August 2025 Threads will be a part of the Threads family. reached 400 million monthly active usersIt is a major milestone for the social media platform.
The growth is impressive, especially considering Threads only started in 2023.
Total Threads active daily users: 115 Million
The number of Threads has now surpassed 115 million daily active usersIt gives us an idea of what it is like to live with.
Although it is still a new habit, the core audience continues to show up, allowing for a constant flow of content and conversations.
Male Threads users make up 57.85%
More than half of Threads users — 57.85%, to be exact — are male.
This is a noticeable difference to most other social media platforms that tend towards a gender balance. The migration to Threads from X/Twitter in the early days of the platform may have skewed the user base. However, the evolution of the platform could see this balance change over time.
The largest age group is between 25 and 34 years old.
Threads’ largest audience segment is composed of older viewers 25 to 34 (28.75%Then, 18 to 24-year-olds (20.36%” 35 to 44-year-olds (19.15%).
This mix puts much of the audience in prime working age, which may help explain why early weekday mornings — before work starts — are peak engagement times on the app. Find out more about these peak times below!
The most popular accounts on threads are mostly celebrities
Neymar Jr. is the man at the top, followed by 14.5 million Followers. His global football fame — and massive Instagram presence — have translated seamlessly to Threads, showing the power of cross-platform fan bases in driving early growth.
Selena Gomez (13,6 millionKylie Jenner and Kendall Jenner1,9 million) take the next spots, underscoring Threads’ close ties to Instagram’s influencer and celebrity culture. This is a great reminder to creators of how audiences tend to gravitate towards personalities that they are familiar with and have a sense of trust for.
Kim Kardashian10.5 Million(Jennifer Lopez, Shakira and MrBeast) are all in the Top 10. The rest of the list is nearly entirely entertainment, lifestyles, and creator personalities. This is a reflection of Threads positioning itself as a community-first platform, where personalities and cultural relevance play a key role in growth.
Meta is a family of sites, and Threads was not the first. Most of the most active members are also on other sites. social media platforms owned by Meta — and beyond — creating a built-in network effect. The overlap influences how users use Threads and what they are interested in. It also shapes the possibilities for engagement. crossposting Apps that work across platforms
Instagram and Threads are most closely linked — there are direct links that allow you to hop between platforms, and new users could port over their Instagram followers who have signed up for Threads. The overlap between Instagram and threads is small.
Facebook accounts for 70% of all Threads users
The full 70% Daily Threads users are in the U.S. also active on Facebook — a reminder that Threads isn’t starting from scratch. Meta already has a large audience, so it builds upon that. Brands can run cross-platform campaign without needing to start over.
Half of the Threads user base also uses Instagram
The following are some alternatives to the word “Advantage” 51% Users of Threads active on InstagramThe connection between the Threads app and other similar apps is evident in the way people use it. Creators can repurpose their content and maintain consistency while simultaneously growing both audience.
YouTube accounts for 55% Threads users
The majority of users are women (55%Also, spend time on YouTube. This kind of overlap between platforms means that many people have already gotten into the habit of viewing content in various formats. The creators can use Threads to build community while also pointing their audience towards other longer-form video.
Users are still discovering Threads in their daily lives
Although Threads boasts a large user base, its usage pattern shows that it is still gaining traction in the daily lives of people.
By analyzing how people use social media, their habits, and the time they spend on the platform, brands can create strategies to meet the needs of users and predict where they’re going.
An average Threads user spends about 34 minutes per month.
The global average Threads user spends about 34 minutes per month Open the app on your phone and click it. The 20-times rule. It’s a lot compared to other more established social media platforms, but it shows there’s a baseline habit forming — the kind that can grow quickly if the right features, communities, and conversations take hold.
The Threads app is opened on an average of 23.9% days per month by users.
The average Threads user opens the app for about roughly a quarter of the days In a single month. This usage drop suggests that Threads may still be a favorite for many. “check-in” Platforms are more important than daily destinations. Strategic posting during high-engagement windows could help shift this habit toward more consistent engagement — more on those windows below.
Posting on Threads: The Best Times, Days, and Formats
Understanding who is on Threads only covers half of the story. Understanding is the other half. When you are looking for a way to improve your finances, then look no further than They’re more likely to be engaged and What is the best way to get in touch with you? Stops them from scrolling.
Early performance data indicates that certain formats have won surprising awards.
Brands and creators can maximize their interactions by matching the content type and timing with user preferences.
The most popular posting time is 7 am on Wednesday
You can also find out more about us on our website. analysis Shows that Tuesday at 7 am This is when Threads’ engagement with users is highest. Also, weekday mornings are a good time to engage. The time between 7 am and 9amThe weekdays from Tuesday to Friday are the best.
It’s a pattern that lines up with the platform’s demographics — a large portion of Threads’ audience is in the 25–34 age range, meaning they’re likely checking in before starting their workday.
What is the likelihood of an unexpected event? On Sunday, 1 am Our dataset shows that ranked as one of the five most popular posting times. The data shows that even though most interaction happens in predictable times, testing other hours can have a positive impact.
Midweek wins for engagement, weekends lag behind
It is important to know the days. Wednesday The Friday and the Thursday are closely behind in terms of engagement.
The Sunday post has the least interaction, followed by the Saturday. When batch scheduling content, you should focus on midweek postings and reduce weekend ones unless the posts are time-sensitive or related to important events.
Images perform better than all other formats
Threads was designed to work as a text only platform. Pictures lead the pack for median engagement — earning Video Engagement: 0.6% More than Videos, Posts with links generate 37% more views than those without.” Posts with images are 60% more popular than those using text.
Video posts are second, and links and text-only posts fall behind. This means that creators can use photos, short videos, and graphics to give conversational posts more impact in the feed.
Engagement on Threads is steady — and stronger than X
Although Threads may be a relatively new company, its engagement is already above average.
The data indicates that while posts from X are more likely to go viral and grab headlines, Threads offers a steady stream of interactions with a higher quality for average users.
By looking at both median and average engagement — and how they compare across platforms — we can see why consistency is one of Threads’ biggest strengths.
The average engagement rate per post is now 5
A typical threads post in 2024 received four engagements. This number will rise to FiveThis subtle yet important change is signaled by.
The increase in engagement suggests that Threads is a place where audience connections can be made consistently, without the need for viral posts.
Engagement rate for threads is 6.25%
Threads’ median engagement rate Sits 6.25%Compare to 3.6% for X posts — a 73.6% higher Rate of interaction
It’s an obvious advantage to creators, brands and audiences: they are more likely on Threads to interact with their posts, which makes each one more valuable.
The average engagements reveal a very different picture
Engagement Rates Favor Threads The average person earns about number of engagements per post is higher on X — 328 for X, 58 for Threads, and 21 for Bluesky.
This is largely because X has a larger audience. It also gets occasional viral boosts which push the average higher despite X having a lower performance median.
On Threads, consistency beats virality
Threads is the only platform that has a steady growth pattern.
Posts deviate by about 628 engagements from the baseline — far less volatile than X — which means creators who post regularly and focus on conversation-driven content can expect more predictable, long-term gains.
These Threads stats will be relevant in 2025
Threads, Meta’s social media platform, has surpassed its initial expectations. It now boasts 400 million active users each month, a rapidly increasing engagement rate and an extensive user base. “new app” The social media landscape is evolving from a phase to a role that’s more clearly defined.
We can see from the data that
- Consistency is the key to success Threads’ growth is predictable, unlike X.
- The visuals are a powerful tool. Even when the platform is text-only, visuals still outperform other formats.
- The timing of your move is crucial. The most active time for its biggest demographic coincides with midweek mornings.
Threads is positioning itself as a platform where relationship-building trumps virality. This makes Threads a great platform for brands, creators and communities who value quality over quantity.
You don’t need to chase every trend or post hourly to succeed here — you just need to show up with a clear point of view, embrace the conversations happening in your niche, and adapt as the platform’s culture continues to evolve.
