10 Content material Advertising and marketing Examples With Technique Breakdowns

Most content material doesn’t get any traction – whatever the platform (your weblog, YouTube, social media, and so on.).

On this put up, we’ll share a handful of profitable content material advertising examples you should use as frameworks. I’ll additionally talk about why they work and supply actionable suggestions that will help you implement these frameworks in your content marketing technique.

To make this information actionable for any enterprise, we’ll present you varied content material examples from completely different platforms for various enterprise fashions (e.g., SaaS, ecommerce, and even brick-and-mortar companies).

Instance #1: UGC From Manus

You’ve in all probability seen examples of UGC content material and adverts for ecommerce firms, however only a few B2B or SaaS companies have successfully leveraged UGC content material.

Manus is an exception. 

They’ve a handful of name ambassadors posting on LinkedIn about why the product is a greater various to different choices and even screenshots and movies of how the software works.

Right here’s an awesome instance the place an influencer explains tips on how to clear up a selected ache level with the product:

Source

Right here’s an awesome instance the place an influencer explains why it’s higher than different options:

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If you wish to duplicate their success, have a look at your present checklist of consumers and spotlight those that occur to be influencers. 

For those who’re primarily utilizing Instagram, you should use a software like IGFollow to download the list of followers from the platform. Sadly, it doesn’t present you the follower rely, so that you’ll have to rent a VA to notate the follower rely for every of your followers. 

If your corporation is B2B, use your CRM information to search out the LinkedIn profiles of all of your clients after which attain out to these with probably the most followers on LinkedIn.

Subsequent, attain out and ask these clients to create content material for you.

For DTC merchandise, you may ask the client to publish a put up discussing how they use the product to unravel a selected downside and the way it’s completely different from competing merchandise. 

For B2B merchandise, ask the client to share how they use the product to unravel a selected ache level (e.g., why are they paying for it?). You may also ask them to elucidate why they selected your product over different choices.

Instance #2: Video Content material From Ahrefs 

Most software program firms battle with video advertising for one in every of two causes: 

1. Poor views/engagement: Usually the content material doesn’t earn views as a result of the chosen matter isn’t nicely fitted to video, or the subject was poorly framed for YouTube. 
2. Loads of views however no conversions: For those who put up an entertaining problem video, it would earn views, however these views could not convert. This downside typically happens as a result of the viewers the video attracts aren’t the fitting viewers (e.g., they’re children). Or it might be that the video merely doesn’t present the product’s worth.  

Ahrefs is an exception. They’ve mastered video content material as their movies examine all the following bins:

1. Properly framed for YouTube: They match an entertaining format that’s confirmed to generate clicks on platforms like YouTube (like a problem or recreation video) 
2. Attracts the perfect viewers: The video matters nonetheless entice their very best viewers (website positioning professionals) 
3. Exhibits the product as an answer: Whether or not it’s a tutorial or problem video, they all the time present tips on how to clear up a selected downside utilizing Ahrefs. 

For instance, take a look at the video “I Tried to Rank #1 on Google in 24 Hours.”    

You’ll see that it matches all three of the standards talked about above. 

For those who quick ahead to about 9:20, you’ll see that the presenter even mentions:

“So I wasted a bunch of time trying to do this manually and completely forgot that there’s this report in Ahrefs called “Also Talk About” which is displaying us matters that the highest 10 pages for running a blog suggestions are speaking about.”

Merely attracting the fitting clients to your video content material isn’t sufficient – present them how your product solves the ache factors that come up within the video.

I must also point out that not each video wants to suit a problem or “clickable” format. 

For those who type by Ahrefs’ hottest movies, they dominate with tutorials. 

Ahrefs’ tutorial movies work as a result of:

1. They decide widespread matters: Some matters require extra visible demonstration and are subsequently higher fitted to video than others. Earlier than making a tutorial video, see if another movies have excessive view counts for that matter. 
2. They ship the content material in easy language, with clear visible examples, and simple step-by-step actionable directions. It could appear foolish, however many tutorial movies fail as a result of the ideas aren’t verbally defined clearly and/or lack clear visible demonstration. Use examples, easy language, and make it simple to know. 

Right here’s an awesome instance of one in every of their movies:

Instance #3: Video Content material From BPN

BPN is a complement firm based by YouTuber Nick Naked, they usually created a separate YouTube channel for the BPN model. They movie “day in the life” movies on this channel that includes completely different athletes. 

The movies have been massively profitable, with probably the most profitable but producing over 800,000 views within the first 8 months. 

BPN is a wonderful of video content material advertising instance as a result of:

1. The movies comply with a confirmed entertaining format (the “day in the life” format does nicely on YouTube).
2. The movies entice BPN’s audience (hybrid athletes).
3. The movies present the worth of the product. The athlete’s food plan is a serious section that somebody watching a “day in the life” video needs to know, so it’s pure to pitch the BPN complement and have the athlete clarify why they use it. Individuals watching this video in all probability wish to be just like the athlete, so shopping for the complement is a no brainer. 

So even if in case you have a DTC product, it is a nice method to create entertaining movies whereas additionally displaying how your product solves a ache level. 

Instance #4: Private Branding From Carry

Ankur Nagpal grew his private model on social media after which used his community to construct his startup – Carry. 

The truth is, he validated his startup concept with a single Tweet.

If you wish to build a personal brand to generate leads to your firm, first choose your area of interest.

Ankur’s firm is within the private finance business, so he often writes about private finance. He wasn’t a private finance knowledgeable when he first began writing about it, so he simply shared what he was studying.

Right here’s an instance of a private finance associated put up you may discover in his feed:

Nonetheless, to assist extra folks discover his content material, he additionally wrote about broader entrepreneurship matters.

He additionally shares about his personal private life, which is enjoyable, and makes him appear extra personable, which might deepen your relationships with followers. 

For those who’re simply getting began, hold the vast majority of your content material related to your area of interest. Nonetheless, nonetheless embrace some broader curiosity matters to generate consciousness and some private posts so that individuals can get to know you.

Even when you’re an worker at an organization, you may nonetheless construct your personal private model, or ask your executives to construct their manufacturers to drive extra leads for the corporate.

Private branding could seem to be an unorthodox type of content material advertising, however it can provide help to construct deep relationships together with your viewers, which might be extra impactful than weblog content material from a faceless model.

Ankur’s firm, Carry, is proof of the facility of private branding.

As talked about in our marketing trends information, there are many AI instruments to offer “how-to” recommendation. Right this moment, folks care extra about who the content material is coming from.

Instance #5: Podcast Content material From Hampton

Loads of firms have podcasts, however only a few succeed. 

Hampton is an exception. It’s a neighborhood of excessive net-worth entrepreneurs, and the neighborhood members are the principle worth of the membership.

So relatively than merely speaking about “how-to” or pattern associated content material, they function the tales of their members. 

If listeners wish to join with the opposite members, it’s a no brainer to hitch Hampton.

The podcast can be uniquely fascinating for a number of causes:

1. The individuals are distinctive: Most of the Hampton members are previously-unknown entrepreneurs which are price eight, 9, and even ten figures. 
2. The angle is exclusive: Loads of enterprise podcasts talk about tips on how to get wealthy, however no different podcast discusses what to do after making some huge cash (a ache level Hampton helps members clear up). This podcast discusses what these entrepreneurs do with their wealth.  
3. The non-public/transparency ingredient: As an alternative of discussing how-to matters you would search on ChatGPT, every episode shares an individual’s distinctive story (which has normally by no means been advised earlier than). They get very private and discuss how cash has impacted their lives, relationships, and psychological wellbeing.

For instance, this episode discusses an nameless member who shared the story of how she navigated amassing unimaginable wealth by way of her enterprise and navigated a divorce.

Or this episode the place they mentioned the melancholy following an enormous sale:

So when you’re fascinated by beginning a podcast to your model, ask your self these questions:

1. Who? For those who’re doing a visitor podcast, don’t simply interview the most well-liked business consultants. Interview under-the-radar folks with fascinating tales which have by no means been advised. You could find these folks at business occasions and thru your community. 
2. What’s the angle? Individuals wish to be entertained or impressed, even when it’s a B2B podcast. Sam makes it entertaining by way of compelling storytelling by asking friends private/deep questions and even delicate cash stats. 
3. How can we make it entertaining? Even when it’s a B2B podcast, folks wish to be entertained or impressed. Sam does this by asking friends private/not often mentioned questions. You may do that by asking folks to be susceptible and share actual numbers and stats.
4. Will it convert? Your podcast ought to clear up a fraction of the ache level that your actual product solves. For instance, listening to 1 Hampton member’s story is likely to be nice, however if you wish to join with them one-on-one and meet lots of of different comparable folks, you need to be a part of. However when you favored the podcast and wish extra, it’s a no brainer to transform. 

Quick type content material normally generates numerous engagement, however doesn’t essentially convert viewers into clients. 

Nonetheless, founder Alex Lourdes has grown seven eating places by way of TikTok. 

She posts each day about her private life, and plenty of movies present behind the scenes actions at her eating places.

Alex additionally makes use of TikTok to deal with frequent buyer complaints, introduce new flavors, and make different bulletins. 

The truth is, you’ll not often see a video the place her eating places aren’t one way or the other built-in into the content material.

Quick type content material is commonly shrugged off as a gimmicky advertising hack that drives self-importance metrics, however not conversions. Nonetheless, through the TikTok ban, Alex revealed that it has been accountable for almost all of her progress.

The important thing to creating brief type content material drive conversions is making your services or products the principle focus of your content material. Listed here are a number of methods you are able to do this:

1. Share behind the scenes content material
2. Adapt widespread/trending codecs to your merchandise/providers
3. Reply buyer questions

Instance #7: Weblog Content material From Shopify

website positioning site visitors continues to be invaluable in 2025 as a result of, not like social media platforms, you may goal a key phrase for a selected ache level your product/service solves. 

Subsequently, website positioning normally drives way more certified site visitors as searchers are normally in-market and actively searching for your answer.

Whereas website positioning has modified with the evolution of AI, Shopify is a wonderful instance of a model that continues to dominate website positioning with its weblog content material. 

Right here are some things Shopify does very nicely that enables them to proceed to remain related within the search outcomes:

1. Topical authority: As an alternative of simply writing a weblog put up for one predominant matter, Shopify has weblog posts on all subtopics associated to that topic. By completely overlaying all the matter, search engines like google and yahoo consider that you’re the last word authority on the subject, serving to all associated content material rank increased.

Shopify additionally internally hyperlinks to all the different associated posts on the backside of the web page in order that it’s simple for search engines like google and yahoo and customers to search out them.

1. Easy language: Shopify makes use of easy language to elucidate every idea. Ideally, write on a fifth grade studying degree.

2. Distinctive examples: Shopify makes use of loads of examples to assist and clarify every idea. You’ll additionally discover that the examples they use are all distinctive. Content material writers typically copy the identical examples from different comparable weblog posts. Utilizing distinctive examples retains your weblog content material refreshing and provides readers distinctive worth.  

3. Embody FAQs: To maximise search quantity, they embrace a listing of FAQs on the backside of the web page. This helps Shopify additionally rank for “People Also Asked” questions. 

So when you’re writing a weblog put up, search the key phrase on Google, have a look at the “People Also Asked” questions, after which embrace an FAQ part on the backside of the weblog put up. There are additionally instruments like Ahrefs that can present you a listing of those FAQs.

4. Clear format: Engines like google wish to give customers an awesome expertise. Shopify delivers a wonderful expertise as you’ve a desk of contents within the sidebar, making it simple to leap to particular sections. The sentences are additionally brief and the subheaders make it simple to skim.

To dominate website positioning in 2025, you additionally want hyperlinks, as search engines like google and yahoo decide your web site’s authority based on the variety of different high quality web sites linking to you. 

As a big model, Shopify has many hyperlinks from different prime quality web sites.

You probably have a brand new web site or low authority, you may earn hyperlinks organically by offering distinctive information, aggregating fascinating statistics, and collaborating with different business consultants.

Instance #8: Case Research From Kit

Many case research don’t work as a result of they show a service or software works however don’t present actionable data to unravel their downside (apart from shopping for the software or service).

If there aren’t any motion gadgets (apart from shopping for the software), readers aren’t going to take the time to learn the case research. 

As an alternative, reframe your case research to deal with tips on how to clear up a selected ache level after which weave in how your product helped them accomplish that objective.

Package is a good instance of a model that has mastered the case research.

It’s an e-mail advertising platform for creators, and right here’s only one instance of a case research they wrote about how a YouTuber used lead magnets to construct his e-mail checklist.

You possibly can see that this matter (constructing an e-mail checklist) is a ache level that a lot of Package’s customers face and it’s an issue that Package solves. 

Additionally, the great thing about case research is that that includes your personal clients ensures you entice the eye of your very best clients.  

Even when readers don’t instantly join Package, it nonetheless supplies helpful, actionable data, leaving an awesome first impression of Package, making them extra prone to come again (and ultimately convert).

As an alternative of attempting to easily promote your services or products within the case research, interview a buyer and ask them for his or her step-by-step motion gadgets of precisely how they solved a selected ache level utilizing your services or products.

Embody screenshots, templates, and useful graphics to make it simple for readers to duplicate the end result (even when they don’t purchase your product).

As an alternative of simply writing case research to show the effectiveness of your services or products, present actionable content material in order that customers can execute the method manually or automate it together with your product. 

Instance #9: Webinars From Neil Patel 

Webinars are sometimes thought-about dated, however Neil Patel just lately revealed on a podcast that webinars nonetheless drive the vast majority of leads for his 9 determine advertising company. 

He’s run loads of A/B assessments and shared that the important thing to webinar success is selecting the correct matter. 

Particularly, decide a subject that’s most related to your very best viewers – not essentially the subject that can generate probably the most views.

For instance, a webinar titled “How to do SEO for a new website” would generate numerous signups, however most individuals with new web sites don’t have the funds to rent a advertising company.

As an alternative, they aim way more area of interest matters like:

• “How to become an AI-Ready CMO”
• “How to Maximize GA4”

These matters generated fewer signups however drove extra certified leads from Fortune 500 firms.

In the course of the webinar, lay out the step-by-step playbook you utilize to unravel the issue to your clients. 

Some folks will implement it themselves, however many will merely rent your group to do it or buy your product to automate the method.  

You possibly can watch a replay of one in every of his webinars to see how he positions the content material.

Neil additionally makes use of Apollo to counterpoint the lead information gathered from the webinar signups, attain out to certified leads with the webinar slides, and remind them that the group is there if they need assist. 

For those who’ve tried webinars prior to now and haven’t had a lot success, attempt it once more.

For those who’re struggling to get signups, think about partnering with one other extra established business knowledgeable or a parallel firm. 

These partnerships may help you generate extra signups and attain a brand new viewers.

Instance #10: Free Sources From HubSpot

Templates, instruments, and information may not seem to be a content material advertising instance, however they accomplish the identical objective as content material – they create your very best buyer to you.

Free assets are sometimes much more efficient than content material as a result of they’re much more useful to the consumer. 

Content material tells you what to do, however instruments and templates do the work for you.

Free assets additionally assist you to acquire the prospect’s emails in alternate for the useful resource.

HubSpot has mastered the artwork of providing free instruments for a number of causes.

First, they all the time hyperlink to related free assets of their weblog posts. So as an alternative of simply publishing the free software in your web site’s “resources” web page, establish all related weblog posts and add a CTA contained in the weblog put up to obtain the lead magnet.

For instance, on their newbie’s content material advertising information, they’ve a CTA within the nook pitching their free content material advertising workbook:

In addition they embed free assets all through their weblog posts:

HubSpot additionally affords quite a lot of lead magnets, together with:

• Instruments
• Templates
• Checklists 
• Ebooks
• Quizzes
• Surveys/Information research

For those who’re not sure what sort of free useful resource to supply, a guidelines or template is the best strategy to get began.

Have a look at your present weblog posts and make a guidelines or template that turns the data within the weblog put up into motion gadgets.

For instance, if in case you have a weblog put up titled “how to start an influencer marketing program,” embrace a guidelines that provides them step-by-step motion gadgets.

Begin with a objective to create one further free useful resource monthly.

Over time, you’ll construct a financial institution of free assets to attach every weblog put up to a related lead magnet. These assets will provide help to convert a better proportion of your site visitors into leads, which enhance the general ROI of your content material advertising efforts with out growing the work required.

Need Extra Assist With Your Content material Advertising and marketing?

These are only a few content material advertising examples that will help you get began, nevertheless it’s good to produce other folks to brainstorm with or run your concepts by. 

Whether or not you’re working in an organization or as a solopreneur, that isn’t all the time an possibility.

That’s why we created Copyblogger Academy. It’s a course and neighborhood of entrepreneurs leveling up their expertise. 

With 9 programs on content material advertising, website positioning, e-mail advertising, private branding, and different vital expertise, it provides you the instruments it’s good to succeed. The neighborhood can be there to assist you, with accountability periods with eight determine founders Tim Stoddart and Charles Miller, together with alternatives to put up your work and ask for suggestions within the chat. 

For those who take this primary motion step immediately, you’re future self will thanks!