You can watch videos on YouTube announced On Monday, the first exclusive global broadcast by the company of an NFL match broke the record of concurrent viewers for a live streaming on its platform. Over 17.3 million viewers from more than 230 countries and territories worldwide tuned in for the game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo.
This is the average minutes audience (AMA), which watched the game on last Friday. Nielsen reported 16.2 millions AMA in the U.S. across YouTube, Facebook, and other platforms. YouTube itself indicated that there was 1.1 million outside of the U.S.
YouTube Exclusive: This broadcast was exclusively produced by YouTube expanded partnership In May, the NFL was announced at Upfront, the annual event of the company. It is expected that advertisers will welcome this deal, which is designed to attract more advertising revenue.
Netflix has slightly lower viewership than the other NFL streaming platforms. Netflix’s 2024 Christmas doubleheader game Average of over 24 Million Viewers
YouTube’s creator-driven experience is what it believes sets them apart. This broadcast featured a number of YouTubers including Deestroying and MrBeast. Haley Kalil and Marques brownlee were also included. KAROL G was also part of the halftime performance.
The reactions to the creators participating in the broadcast were mixed. Some fans were happy to see their YouTubers on the broadcast, while others felt that it was “a little” out of place.cringe.”
