The Academy of Motion Picture Arts and Sciences has granted YouTube exclusive streaming rights for the Oscars beginning in 2029. announced On Wednesday. Google’s platform won out over other bidders including ABC’s long-time Oscars host, breaking the streak that the network had held the award show every year since 1961. brief period Early 1970s (early 1970s).
YouTube will broadcast the 101st Oscars, in 2029. The deal with YouTube will last until 2033. ABC will broadcast the Oscars until 2028.
No financial details were disclosed.
YouTube is highlighted in the news which represents a major shift for one television event. growing dominance in the television space This is an important shift, as more and more events are being streamed live. YouTube TV and YouTube viewers in the United States will also be able to watch it live for free. It comes at a time when Oscar ratings are steadily declining, from an all-time high of 55,000,000 viewers in 1998, to closer to just 20,000,000 in recent years. The Academy is now exploring new ways to engage audiences.
“We are thrilled to enter into a multifaceted global partnership with YouTube to be the future home of the Oscars and our year-round Academy programming,” Bill Kramer, CEO of the Academy and Academy president Lynette howell Taylor issued a joint press release. “The Academy is an international organization, and this partnership will allow us to expand access to the work of the Academy to the largest worldwide audience possible — which will be beneficial for our Academy members and the film community.”
YouTube has agreed to broadcast not just the Oscars ceremony but will also provide red carpet coverage and behind the scenes content. This includes interviews with Academy members and filmmakers, access to the Governors Ball, film education, podcasts and much more.
“The Oscars are one of our essential cultural institutions, honoring excellence in storytelling and artistry,” YouTube CEO Neal Mohan made a public statement. “Partnering with the Academy to bring this celebration of art and entertainment to viewers all over the world will inspire a new generation of creativity and film lovers while staying true to the Oscars’ storied legacy.”
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Although this isn’t the first time a streamer has acquired the rights to an awards show — Netflix has secured rights to the SAG Awards — it’s the first time one of the big four awards shows (Emmys, Grammys, Oscars, and Tonys) will leave broadcast TV entirely in favor of streaming.
