YouTube announces several new features aimed at improving the viewing experience for TVs, including an immediate shopping tool and visual improvements for low-resolution video. YouTube will automatically scale videos below 1080p using AI, with plans to eventually support 4K upscaling. “in the near future” — but both creators and viewers will be able to opt out.
“Creators will retain complete control over their library, as both original files and original video resolution will be kept intact, with a clear option to opt-out of these enhancements,” YouTube says in the announcement. “And viewers will still be able to watch creators’ videos in the original uploaded resolution, as super resolution will be clearly labeled under settings.”
YouTube spokesperson Veronica Navarrete said that the automatic scaling will only be applied to videos in 240p – 720p resolutions. The Verge. The feature is not applicable to videos from the past that have been digitized by their creators.
YouTube has also increased the limit for video thumbnails from 2MB (now 50MB) to 4K. The company is testing larger videos with selected creators. In videos that feature tagged products for shopping, users will soon have the option to buy the items they see by simply scanning the QR codes displayed on their TV. YouTube also tests the capability for video creators to include products in their videos at certain, pre-determined moments.
The new design of Shows for YouTube and the immersive homepages make it much easier to browse through your favorite YouTube channels. creators who’ve organized videos into “binge-worthy” seasons You can use the app in a similar way to Netflix. When viewers use the TV’s contextual search, they can now prioritize videos on a channel rather than pulling content across all platforms.
“The TV screen is our fastest-growing surface, and we remain committed to delivering features that make creator content shine,” YouTube is a great way to learn.
