The company announced a number of ways creators can earn more money at its Made on YouTube Event on Tuesday. These include brand deals, and YouTube Shopping, which allows creators to make money when they feature and tag products within their content. YouTube will allow long-form video creators to exchange brand sponsorships.
In addition, Shorts will be introducing a feature that automatically timestamps product tags. This is in conjunction with auto tagging eligible products as they are mentioned within videos.
With the new flexible brand sponsorship approach, creators can insert dynamically brand segments into interchangeable slots of longer videos. The creators are able to remove sponsorship from a video after a deal has been completed with the brand.
YouTube plans to test this feature in a limited group of creators at the beginning of next year.
It will use an AI system that can identify when a product should be mentioned, and then display the tag. YouTube believes this is the best way to capture viewers’ attention when they are at their most engaged. The platform will test its ability to identify and tag eligible products in creators’ videos later this year.
Shorts creators can soon add a special link that will take viewers directly to the brand site. The purpose of this is to make it easier for people to buy and discover products. It also allows creators to get results for brands. YouTube said that creators would be able show advertisers the traffic their Shorts bring in, using metrics other than views and Likes.
YouTube has also revealed that in the near future it will be able recommend creators to its advertisers who are a match for their brands. creator partnerships hubIt is an tab that can be found within Google Ads and helps to connect creators with brands.
YouTube Shopping will be expanded to other creators and countries, such as Brazil. They’ll also add more merchants from the U.S. like Michael Kors, Olive Young & ZigZag, Best Buy and SharkNinja.
YouTube announced that the gross merchandise volume has increased 5x since July 20, 2025. More than 500,000 global creators are enrolled into its program. In the past four years, YouTube paid out more than 100 billion dollars to artists, creators and media companies.
