The following is a list of the most popular ways to contact us holiday seasonInstead of searching on GoogleAccording to a recent shopping survey, retailers could see 520 percent more traffic from chatbots and AI search engines this year compared to 2024. A recent study found that retailers may see a 522 percent rise in chatbots, AI search engines and other online tools this year as compared with 2024. report from Adobe. OpenAI already has plans to capitalise on this trend. announced Walmart has announced a partnership that allows customers to shop directly from the chat.
Retailers are rethinking their online marketing strategy as people increasingly rely on chatbots for product discovery. Search engine optimization (SEO) has been used by companies for decades to manipulate Google search results. More brands are now turning to SEO to be noticed by AI bots. “generative engine optimization,” GEO. Cottage industry expected to worth almost $850 million this yearAccording to a market research report,
In many respects, GEO is not a brand new concept, but rather the evolution of SEO. In fact, many GEO consultants came from the SEO world. Some of their strategies may still be relevant, since the goal is the same. Anticipate the questions that people are going to ask and ensure your content shows up in the answer. Chatbots may be surfacing information that is different from what search engines are showing, but there’s increasing evidence of this.
Imri Marcus is the CEO of Brandlight. He estimates there was a 70% overlap in the past between the most popular Google links and those cited by AI. This correlation, Marcus says, has dropped below 20 per cent.
Search engines often favor wordiness—think of the long blog posts that appear above recipes on cooking websites. Marcus points out that chatbots prefer information in a simple and structured format, such as bulleted list or FAQ pages. “An FAQ can answer a hundred different questions instead of one article that just says how great your entire brand is,” He says. “You essentially give a hundred different options for the AI engines to choose.”
Companies should publish granular details about the questions people are asking chatbots. “No one goes to ChatGPT and asks, ‘Is General Motors a good company?'” Marcus. They ask instead if either the Chevy Blazer or Silverado has a greater driving range. “Writing more specific content actually will drive much better results because the questions are way more specific.”
