Apple has agreed To pay $250 Million to settle class-action suit accusing company of falsely advertising its Apple Intelligence features—specifically a promised AI overhaul of Siri Plaintiffs claim never materialized Their lawyers claim that it may take years for them to receive their money.
Apple’s developer conference is scheduled for June. This would be a second attempt to detail augmented Siri. radically improved digital assistant Then, you can get the iPhone.
Apple is accused of flooding the market with misleading ads that induced consumers to buy iPhones. “the promise of certain Enhanced Siri features” Apple first revealed the iPhone 16 at the Worldwide Developers Conference, in 2024. This was a few month before the iPhone 16’s release.
The proposal settlementThe lawsuit, which was filed in federal court on Tuesday, represents the biggest settlement Apple has reached. This offer only applies to US consumers who purchased any iPhone 15 or iPhone 16 models between June 10th, 2024 and march 29th 2025. The amount of the reimbursement could be up to $95.
In court documents, it is stated that the $250 million fund for common claims will be available to successful claimants. “a presumptive per-device payment of $25 for each eligible device, which may decrease or increase up to $95 per device depending on claim … The Settlement also reflects that Apple anticipates delivering additional Siri Apple Intelligence features in future software updates at no additional cost.”
Apple’s ads also caught the eye of Better Business Bureau National Advertising Division. They found out that “Apple’s claim that Apple Intelligence is ‘available now’ conveyed that the updated Siri was available at launch, when it was not.” Apple announced in March 2025 to consumers that Siri Enhanced features will not be released until the future.
No admission of guilt by Apple is included in the settlement that’s still awaiting approval from a judge. Marni Goldberg is an Apple spokesperson. gave a statement The New York Times claims that “the launch of Apple Intelligence,” Apple “introduced dozens of features across many languages that are integrated across Apple’s platforms,” The company does not have a website. “resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
Apple announced last year that it was behind schedule with its AI updates for Siri. Apple released a press release to explain the delay in its AI upgrades for Siri. Daring Fireball Apple’s spokesperson Jacqueline Roy told reporters that in March 2025 the company will have acquired the technology. “been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps,” It was confirmed by the company that they would be taking over. “longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”
Apple was reportedly spotted the following day. pulled an advertisement Bella Ramsey is shown using Siri to answer a question. “What’s the name of the guy I had a meeting with a couple of months ago at Cafe Grenel?”
Apple’s voice-assistant has now cost them a fortune twice in the last two years. Apple’s voice assistant cost the company dearly in May of last year. agreed to pay out $95 million Settlement of a lawsuit filed by a group over allegations that Siri had listened to private conversations.
