Consistency and work-life integration were my greatest challenges after almost a decade creating and working remotely. I became a mother in 2024, and the biggest challenge was to maintain a balance between both.
After a few weeks, I found myself feeling burnt out. I began to doubt my abilities and was barely able to remain productive. TL;DRThe walls seemed to be closing on me as I spiraled.
You know what I’m talking about if you are a small business owner or entrepreneur who juggles remote work with parenting. The good news is that this was a short season.
After a few messy months, I found a simple system—including some smart outsourcing—that now helps me:
- Post 2-5 posts per week to LinkedIn, Instagram TikTok & YouTube
- Increase my engagement and grow my audience from 7k up to 10k (from 50 to 80+ comments per post).
- Contact prospective employers
- You can still find time to spend with your family and friends, or work on client projects.
Here’s your tea. ☕
1. You can work with hybrid content assistants
My content assistant supports me with ideation, photography, design, editorial, and logistical support. We meet in person 2–3 times per month to batch-createShe also receives a fee for her services. She attends parties and outings with me, to capture special moments. vlog-style content.
It is because of:
- Lightens my mental load
- Holds me responsible (since I am paying for the service)
- Flexible collaboration based on your schedule and budget
- Remote work boosts productivity
For us to stay flexible and align expectations, we use phone conversations, emails, and WhatsApp discussions.
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It’s not necessary to hire someone full time. Start small—even a few hours a month can make a difference. She was a simple hire because my cousin is a great social media manager and has excellent content creation skills. Referrals and open hiring calls are the best ways to find yours.
However, outsourcing is not limited to human capital. The magic of automation is what I will discuss next.
Creating consistently The best strategy for content is not to hire people who are over-budget or have a poor budget. The right tools—whether free or paid—can keep your production fast, organized, and scalable, even on a tight schedule.
As an example, I would send out my newsletter. The Profitable Content MarketerIts growth stopped growing because it was done so randomly. Once I mastered ChatGPT prompts and began scheduling social media posts with Buffer, though, I spent less time writing and posting—and more time growing my Substack.
My assistant and I use the following tools the most.
Each month, I use a combination of tools based on the workflow I have.
While cooking I could jot ideas down in Notes, and then fine-tune them before shooting in ChatGPT. Canva, CapCut and Canva could be used by my assistant to design all posts while we update our calendar.
You can explore these tools with little or no financial commitment.
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You can start with a free version or trial and upgrade only after you prove your workflow. If you feel comfortable doing so, allow your assistant to access your accounts on social networks and your software.
The tools will only be useful if you have the time to utilize them. Here’s how I carve that out of my very packed schedule…
3. Late-night work sessions
My days are filled with freelance work and a toddler. So sometimes, I take 2–4 focused hours after bedtime to:
- Generate content ideas
- Answer emails
- Complete client deliverables
- Record Content
- Track my analytics and update the content calendar
This isn’t forever — it’s just what works in my current season of life. To give you some context, the majority of this post was written late at night when my child slept. No jokes. 😂
In the meantime, aside from not being able to spend time in the daytime, I am also becoming more nocturnal, since the lockdown pandemic period. And I am not the only one.
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Adjust your schedule if you receive childcare or early mornings. “deep work” Window to fit. Set a time limit (mine varies each day depending on the start of my night) and have a hot drink nearby or some light snacks. Give priority to one thing. “must-finish” To feel accomplished, try to complete a task every night.
You can’t keep working all night. This could lead to a never-ending cycle of ineffective days and insomniac nights. You don’t need that. Take it from someone with experience. This is why I suggest that you also do some occasional nightcrawling.
4. Co-working space visits as required
If I need to focus on a project or have a tight deadline, I will book a shared office. It:
- Helps me get more done faster
- It helps you mentally switch from your home to the workplace.
- I can work all night without feeling fatigued.
- Payable daily, monthly or weekly depending on your budget and needs
I pay $3/day for my local office and an hour-long session pays off in terms of client work. Figure A:
In this case, I knew that I could not finish my work from home, even if I hired a babysitter. After a short time at the nearby hub, I finished up my work mostly in late-night sessions.
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Co-working is a great way to get things done. “sprints”. Apply to weekly jobs, complete projects, etc.
Even with the best of these tips, if you are not measuring your results you will never be able to optimize them. This is why it’s important to always measure.
5. Results Tracking
I don’t use any complicated tools for monitoring social media engagement—just the built-in analytics in each platform (e.g., LinkedIn) and Buffer’s weekly email reports.
Every month I:
- Check follower engagement and growth (likes comments shares).
- Find out which posts have performed the best
- Find patterns in content (format, subject, posting time) and adapt future ideas according to them
This has been demonstrated by the fact that LinkedIn was lacking in video content creators. However, people appreciate these videos more than they might expect.
The engagement has increased significantly since we started posting LinkedIn videos. The app also responds well to posts that are in list format (job advice, networking tips, and practical resources).
You want more details? Buffer’s paid plans come with an intuitive dashboard. report builder. The list below includes 11 of the best social analytics tools Explore the other options.
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Choose one key metric on each platform (e.g. comments on Twitter or LinkedIn DMs, for example) and monitor it from month to month. It allows you to make smaller, data-driven tweaks and not get overwhelmed.
So yes…
It is difficult to create consistently
The worst is yet to come If you are a mother or a remote worker Without the correct structure.
Are you unsure where to begin? I have a recommendation for you: improve one part of the process to reduce posting gaps.
Seriously. It’s possible to turn your messy note into an organized calendarShooting video for the two following weeks can be done on a weekend to help you free your schedule during the week.
Your future self is going to thank you! 😎
