YouTube announced at its Made On event, held on Tuesday, three new features for YouTube Music that are intended to strengthen the relationship between musicians and their fans.
Users can now pre-save favorite albums or tracks and start a countdown. The countdown clock will be visible on the album page, artist profiles, and albums shelves. The feature is set to launch in the second half of this year and aims to generate buzz before the release date. It appears similar to an existing feature on Spotify, called Countdown Pages.
Beginning early next year artists can engage their most devoted fans by offering them exclusive “thank you” Video content similar to that delivered as part of rival Spotify’s Wrapped year-end experience. Also includes behind-thescenes videos and other material.
According to the company, this strategy aims at rewarding top supporters while building a personal relationship between fans and artists.
YouTube Music has also been testing a program that allows U.S. music listeners to get access to exclusive artist merchandise. Spotify too has teased an exclusive program. “super fans” This could include features that are similar.
YouTube Music has been a huge success. recent rollout of new features Last month marked the 10th anniversary of music streaming. There were also badges for users who share similar interests, collaborative playlists, as well as the option to directly comment on playlists and albums.
