YouTube has launched its likeness detection technology

You can watch videos on YouTube revealed After a successful pilot, YouTube announced on Tuesday its official rollout of the likeness detection technology to all eligible YouTube Partner Program creators. This technology enables creators to ask for the removal of AI generated content using their likeness.

TechCrunch was informed by a YouTube representative that the first round of rollout had begun. The emails sent to eligible creators this morning were the initial wave.

YouTube’s detection technology manages AI generated content that features the creator’s likeness, including their voice and face.

It is intended to stop people’s likenesses from being used to endorse products or services that they did not agree to promote, as well as to spread misinformation. In recent years there have been many examples of AI misuse of likeness, including the company Elecrow The company is promoting its products using a cloned voice of Jeff Geerling, a YouTuber.

The company has provided information on its Creator Insider Channel about how to use the new technology. Creators must go to to begin the onboarding procedure. “Likeness” Tab, agree to the data processing and scan QR codes displayed on their screen with their smartphones. This will take them to an identity verification web page. A photo ID is required, as well as a quick selfie video.

Creators who have been granted access by YouTube to the tool can then view any detected videos, and either submit a request for removal in accordance with YouTube’s privacy policies, or request copyright. You can archive the video.

YouTube stops scanning videos after 24 hours if creators opt out.

YouTube first launched its Likeness-detection pilot earlier this year. YouTube first announced In 2017, it was announced that the company had partnered up with Creative Artists Agency, or CAA, to assist celebrities, athletes and creators in identifying content using their AI generated likeness on the platform.

YouTube is launching a new video in April. expressed its backing For the legislation known as the NO FAKES ActThe aim of the project is to tackle AI-generated copies that mimic a person’s voice or image to fool others and create harmful content.