It’s not a problem You can also find out more about us on our website. a good time to watch TikToks — globally, TikTok users spend an average of 34 hours on the platform per month — figuring out the best time to post on TikTok is a bit more complicated.
It is important to know when you should post on TikTok. This can help both content creators as well as small businesses.
It is not easy to create TikToks (trust me, I knowDetermining the optimal time to use TikTok is a good idea.
This is why we tapped into Buffer’s data — analyzing more than 1 million videos, carousels, photos, and text posts — to pinpoint the best times to post on TikTok.
This guide will help you determine the optimal time for posting on TikTok, based on the audience that you are targeting, the goals of your video, the most recent data, and your own personal preferences. For You Pages worldwide).
What is the ideal time for posting on TikTok?
According to our data, yes — some posting times do seem to work better than others when it comes to the best time to post on TikTok.
The analysis, conducted by Buffer’s data scientist-in-residence, weighed up the median views of 1 million posts published through Buffer.
The data helped us identify some patterns that are evident in TikTok postings that perform better than those that do not. These times, in our opinion, represent the most optimal time for TikTok to be posted in 2025.
Two important cautions before diving into our data:
- FirstIt is not possible to find a time that works for all videos in TikTok. Would that it were so simple!
When is the best time to upload on TikTok? The following are some of the ways to get in touch with us. Depends You can also find out more about us on our website. target audience — your audience location, timezones, and their behaviors — which is why I’ll walk you through analyzing your own TikTok data to figure out the best time to post on TikTok for your target audience later in this article.
- Second, We may see an increase in engagement and reach on TikTok if the U.S. TikTok Ban comes into effect. As new developments in the law emerge, we’ll update this article. TikTok in the U.S.: What We Know & What It Means For Your Buffer Account. You can bookmark it to be able to track the situation!
It is important to note that the chart below shows the best days and hours for posting on TikTok. This will help you grow your fan base while maximizing the potential of your content. You can start by using the data we have collected on when to post TikTok videos.
You’re ready for the figures? We’ll look at what the ideal time is to upload on TikTok for 2025.
When is the best time to upload on TikTok?
Our data shows that the most popular time for posting on TikTok in is Sunday, 8 pmFollowed by Tuesday, 4 pm“, Wednesday 5pm
The highest number of views were achieved by videos, carousels or text TikToks shared in those slots, although other slots didn’t trail far behind.
🌞 Typically, viewing tends to peak at the end of the day.
The heatmap below shows the patterns of when to post TikTok posts by day and hour. The darkest blocks are the time slots with the highest views (the best time to post) — and the light to white blocks are the time slots with the lowest views (times that are probably best avoided).
TikTok’s posting schedule is particularly interesting. In the analyses that we’ve done of when to post on LinkedIn or Instagram, there have been some predictable patterns.
TikTok offers a more fluid experience. This is likely because TikTok has a younger demographic — 35% of TikTok users in the US are 18 – 24 years old, the largest age group on the platform — with a less rigid schedule.
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When is it? Bufferoo our Data Scientist has used some mathematical wizardry to ensure that the recommended time zone is universally applicable. No need to convert. You can use the time regardless of whether your clock is set to EST, PST or IST.
What is the best time of day to post a TikTok?
The best posting times on TikTok are listed below for each day of the work week. Posting times are listed in order by performance.
- It is best to use TikTok Mondays: 7 p.m., 6 p.m., 5 p.m.
- On Tuesday, the best time to upload on TikTok is: 4 p.m., 8 p.m., 2p.m.
- On Wednesday, the best time to upload on TikTok is: 5 p.m. 6 p.m., 4 p.m.
- It is best to use TikTok Thursdays: 5 p.m., 1 p.m., 3 p.m.
- It is best to use TikTok for Friday posts. 4 p.m. 2 p.m., 6 p.m.
- On Saturday, the best time to upload on TikTok is: 5 p.m., 4 p.m., 7 p.m.
- It is best to post TikTok posts on Sundays: 8 p.m., 5 p.m., 4 p.m.
On Monday, the best day to use TikTok is if you want to share something.
According to Buffer, the best time for posting on TikTok is at 7 pm on Monday, followed closely by 6 pm, and then 5pm.
⏰ Posting on TikTok for Monday is at 7 pm.
It is best to use TikTok Tuesdays.
It is best to post TikTok videos on Tuesday at around 4 pm. The videos posted between 8 and 9 p.m. had the highest median view count, followed by those at 2 pm. So, include these times in your TikTok post schedule.
⏰ TikTok posting time on Tuesday is 4 p.m.
On Wednesday, the best time to upload on TikTok is at noon.
You should add Wednesday to your TikTok posting schedule.
⏰ Posting on TikTok for Wednesday is at 5 pm.
On Thursday, the best time to upload on TikTok is at noon.
On Thursday, the best time to upload on TikTok is at 5 p.m. Video posts at 3 p.m. and 1 p.m. had the most views.
⏰ What time should you post to TikTok Thursday? 5 p.m.
TikTok Friday is the best day to upload.
It is best to use TikTok on Friday at around 4pm. Another good time to post is at 2 pm, and then again in the evenings at around 6 p.m.
⏰ Posting on TikTok for Friday is at 4 pm.
It’s best to post TikTok posts on Saturday
The Saturday morning is quieter on TikTok. However, there are a few times that you should note. TikTok has the best times to upload. The first is around 5pm, followed by 4, then 7.
⏰ Posting on TikTok for Saturday is at 5 pm.
It’s best to use TikTok Sundays.
The best time to post on TikTok on Sunday is at 8 p.m., one of the best times to post throughout the entire week — so bookmark this slot for your TikTok posting schedule for maximum engagement. You can also post TikTok at 5 pm and 4 pm on Sunday.
⏰ Posting on TikTok Sundays: 8 pm
You can find the nearest social media scheduling tools like Buffer shine. Try scheduling TikToks at the various times listed above and monitoring their performance. This will help you determine what is best for your audience.
TikTok’s best days to post
TikTok’s best posting day is Wednesday. In general, the most popular TikTok videos, text posts, and carousels were shared on Wednesday.
TikTok users are most active on Thursdays and Fridays.
It’s Saturday that is the worst day for posting on TikTok. There are fewer views on TikTok on this day. There is a small peak of TikTok activity at around 5pm on Saturday if you need to share something on the app.
TikTok’s best types of content
We also look at the time of day to best post. Type You can choose from a variety of video content on TikTok. On TikTok, the answer probably won’t surprise you at all — it’s video.
It is true that pictures and text are doing well on an app which was exclusively used for videos.
Our data showed that videos receive 18% fewer views than texts and only 7% more than carousels. Photo or carousels also perform 11 percent better than texts.
What to do when you can’t find your way? You can also find out more about us on our website. Posting on TikTok at the best times
You should take the times given as a guideline, but always with caution! Every social media audience is different — particularly when it comes to the diversity of TikTok users — and will behave in different ways.
The time slots listed above are great places to start experimenting. If you are unsure about the best time to post, I strongly suggest that you experiment!
TikTok has some useful audience insight, which makes it a great social media platform. It is possible to see the exact time. You can also find out more about us on our website. In the last week, you can see how many followers there are (not only TikTok Users in General) to make better decisions on when to upload your videos.
Here’s how:
1. TikTok allows you to see when your TikTok fans are active
Go to your TikTok profile. Then:
- You can tap on the screen to activate it profile picture to go to your TikTok profile, then TikTok Studio Just below your TikTok bio (you can download the TikTok studio app to get a better experience).
- This page provides an overview for both brands and creators of TikTok. From there, tap the ‘See allThe link is located just below the analytics box.
- Tap the “TikTok Analytics” tab. Followers tab at the top of the screen, then scroll down to ‘Active times.’
You can see a summary of the times when followers on your TikTok app were the most active over the course of the week.
What is the point? The algorithm serves your TikTok video to selected followers and the non-followers can gauge their reaction. Does the video get watched? Tap to go through the Carousel. You can comment, like it or send it to a friend.
These actions are clear indicators of the value your TikTok video content (while engagement on TikTok is important, watching time is especially significant). TikTok’s algorithm will then serve the video to more viewers who engage with it. Your videos will be found by a larger audience on their FYP and the pattern will continue.
TikTok allows you to only share your photos. Follower activity, it stands to reason that your TikTok users who don’t already follow you — people you’re hoping to reach and convert — will behave similarly to the people already following you. They might also be using the app around similar times.
Posting when your target audience is most active — or just before that period — gives your content the best possible chance of success.
2. Post some of your best moments on TikTok
It’s worth spending a little time to note down the most active periods of their past days. Patterns can be found.
Does the activity spike on weekends match that of weekdays? Or on weekends? What day is the most popular for posting on TikTok out of all the others?
The slots below will help you determine when it is best to upload on TikTok. You can also find out more about us on our website. target audience.
You might want to consider posting Just before Your followers’ peak times of activity, especially if they coincide with our top times for posting on TikTok.
3. Take a look at your schedule
Burnout is a real problem for social media managers or content creators. Posting regularly is great, but you shouldn’t do so much all at once.
How to decide the right time and day for posting is important. You can find out more about this by clicking here. If you plan to post videos on TikTok consider whether your workload is reasonable.
If you want to post engaging, thoughtful, and informative content on TikTok, then you must be inspired. Take care of both your mental and physical health, and rest when needed.
Create a schedule for posting or social media calendar You can lessen the pressure of consistently posting. You can use a calendar to organize your TikTok videos, post more regularly and be more consistent.
After you’ve figured out how to plan your TikTok posts, and know when you should post them, you can begin planning your TikTok video content ahead of time.
3. Try different times
It’s now time to put those best times to use.
Experimentation is a pillar of successful social media marketing — play around with scheduling your TikTok posts at various periods during the day to see which video performs the best.
No worries if your TikTok account is not active during the hours you specify (maybe your intended audience does not share your same time zone). social media management tool like Buffer Can help you schedule TikTok postings at exactly the moments when your audience most likely to be engaged.
We’re still on the topic: Would you like to share your thoughts? TikTok trending audio How can I use TikTok natively? Buffer’s TikTok post notification feature allows you to schedule your video for a certain time.
Buffer opens the video in TikTok automatically when you receive a notification. You can then copy the caption from Buffer and paste it into TikTok. This will save you time. You’ll also never have to worry about forgetting a post time.
4. Analyze your content performance
For a couple of weeks, stick to the posting schedule you have planned to ensure that each post is given a fair chance.
TikTok provides a variety of useful analytics depending on what you want to achieve. Keep an eye out for these key metrics when you’re trying to find the right time to upload on TikTok.
- Views
- The average watch time of TikToks videos Hold onto your hats attention perform best)
- Engagement (likes and comments)
- It’s important to get new followers if your goal is to expand your account. The TikTok video with the highest views may not be the one that brings in the greatest number of new followers.
5. Rinse, and repeat
No patterns to suggest the ideal time to post to TikTok. It’s okay to stick with the schedule you have for posting on TikTok, if it is working well. This will allow you to get more information. You may want to adjust your posting schedule. tips for creating great TikTok content, too.).
You’ll be able to find out if you have some time that seems to work. Great! Share or schedule posts at these times in the coming weeks.
When you are posting on TikTok, don’t be afraid to try out some different times. TikTok algorithms and trends are constantly changing, so it’s a good idea to experiment with new times for posting every couple of weeks.
Enjoy TikToking
Hopefully this guide can help you find the perfect time for you to post your TikTok videos! It is important to ensure that your video, photo, or text post gets seen by the most people possible on TikTok. This will help you build a strong online community and attract more customers and followers.
How often do you post to TikTok during the day? Tell us in the comments or on Twitter The following are some examples of how to use Instagram!
