If you have been here for a long time, you will know that crunching figures to find out what the best time to post on all major social media platforms This is our basic love language.
Now that we have the data, Threads can be added to our list!
Although Threads Uses an algorithm to determine what your audience (and you) will see in the feed. When you are looking for a way to improve your finances, then look no further than Your post has still an impact. Now we can prove this with data.
You can analyze Threads has posted hundreds of thousands sent through Buffer — 730K posts, to be precise — to figure out if some time slots stood out in terms of post performance. Spoiler alert: There were some.
The primary measure of engagement in this study is the median level of engagement per hour, day and type.
What did we find?
Posting on Threads at the right time is important
It is best to use Threads at 7 a.m. Wednesday. Posts published then had the highest median engagement — that is likes, replies, and reposts — across all the data we analyzed.
Some of the best times in history were 7 a.m. – 9 a.m. on weekdaysThe weekdays from Tuesday to Friday are the best.
In general, Most weekday mornings offer great opportunities to catch the sunrise.
An interesting ‘outlier’ time that popped up in our study was On Sunday, 1 am. The heatmap above shows that it is one of the five most popular posting times on Threads.
The hours that have the highest engagement rate are the most productive. It is a good idea to use Even though the best posting time is between 7 and 9 am, you can experiment with different times. You can also find out more about us on our website. audience.
To help me understand why (though this is a theoretical explanation), I always like to examine the social media demographics.
The brand Threads has grown to be a global leader in the fashion industry. 350 million monthly active users. In February 2025, nearly a third (30%) of all Threads users were in the age range of 25 to 34. Statista reports. Second place is the 18-24 year-old group, with 20%.
The majority of Threads’ users will be in the workforce and would prefer to read their feeds first before starting the workday.
This is interesting because these numbers are pretty close to our predictions. best time to post on Twitter/XThe best time to do this is in the early morning or midday on weekdays.
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What time zone are you in? Bufferoo our data scientist has used some mathematical wizardry to ensure that the time zones recommended are universally applicable. In other words, no need to convert — consider all the recommendations local time. You can use the following times if you are in EST, PST, or IST.
When is the best time for you to post on threads?
The top times to post on each weekday are based upon the engagement median:
- Monday: 7 a.m., 9 a.m., 8 a.m.
- Tuesday: 7 a.m., 9 a.m., 3 p.m.
- Wednesday: 7 a.m., 9 a.m., 8 a.m.
- Thursday: 9 a.m., 7 a.m., 11 p.m.
- Friday: 7 a.m., 9 a.m., 8 a.m.
- Saturday: 7 a.m., 9 a.m., 12 a.m.
- Sunday: 1 a.m., 7 a.m., 9 a.m.
Threads Monday is the best day to post.
For maximum engagement, the best time to post in Threads is on Monday. 7 a.m., Posting times can be adjusted to suit your needs. 9:00 a.m. to 8:00 a.m.
Threads Tuesday is the best day to post.
Threads on Tuesday’s best posting time is 7 a.m., Followed closely by 9:00 a.m. to 3:00 p.m.
Posting on Threads is best done on Wednesday
Threads on Wednesday is best viewed at a time when you can post. 7 a.m., with 9 a.m. and 8 a.m. Posting windows that are strong will also help you to get more engagement. In terms of engagement on Threads, Wednesday is the day that you should post most. Add it to your calendar.
Threads is best used on Thursdays
The best day to post in Threads on Thursday is 9 a.m., You can also find out more about 7 a.m. to 11 p.m. Also performing well. The late evening slot is one of the few high-performers in our analysis — so add this to your calendar if you’re a night owl poster.
Threads Friday: When is the best time to post?
It is always best to post your Friday posts on Thursday. 7 a.m., You can also find out more about 9:00 a.m. to 8:00 a.m. Also, optimal times to post for maximum engagement.
It is the best time to use Threads for Saturday.
Posting on Threads of Saturday at the best time is 7 a.m., Other peak times at Between 9 am and midnight (midnight). You might schedule your Threads post for the weekdays, instead.
Threads of Sunday is the best place to post.
Threads of Sunday: When is the best time to post? 1 a.m., You can also find out more about Between 7 and 9 am Posting at these peak times is also a great way to get maximum engagement for this day that’s slower. In terms of engagement total, Sunday’s was a smidge less than Saturday. This makes it the least popular day for posting on Threads.
Threads’ best and worst posting days
According to the average number of daily interactions, Wednesday It’s the day that you should post to Threads. This is closely followed by Sunday The following are some examples of how to get started: Wednesday — midweek is clearly prime Threads time.
The flipside Sunday Overall, engagement is lowest on Saturday. You might consider rethinking your weekend content if you are batch scheduling for the entire week.
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What is the best type of content to use on Threads?
We also looked at what types of content perform best on Threads.
The discovery was made that Videos and images are the most popular posts.
This is how formats rank in terms of engagement median per post
- 📸 Picture: 5.17%
- 🎥 Video: 5.14%
- 🔗 Link: 3.78%
- ✍️ Text: 3.23%
In terms of performance, images outperformed videos by 0.58%, links by 36.77%, and text by 60.06%.
Even though Threads feels like a relaxed text-based environment, images still make the user stop scrolling. To stand out, it’s worthwhile to experiment with images and videos that are engaging or have a strong visual impact.
That said, I’d suggest taking this data with a pinch of salt — it doesn’t mean you have to suddenly start creating carousels or videos in order to grow on Threads. You should choose the content format that you are most comfortable creating.
Checklist for High-Performing Threads
Word of caution: Post timing is not enough to save a poor post. Even though timing is a great way to give solid posts that boost on social media, it doesn’t guarantee success.
Quality and relevance to your audience are the two most important factors when it comes time for performance on Threads.
Check out these quick tips for ticking all the boxes.
Your niche is yours to own
Threads rewards specificity. Whether you’re into music theory, social media strategy, or mushroom art, leaning into your interests helps attract the right kind of followers — and better conversations.
Tags are a great way to find the right people
Threads tags function more like old-school topical signals than traditional hashtags. By thoughtfully tagging posts, you can help them find like-minded individuals and let Threads know what discussions you are interested in.
This is a fantastic example of Buffer’s Hailley GriffisShe uses tags regularly to be sure that she posts are seen by the right people:
Prioritize conversations over broadcasting
Commentaries are a currency in Threads and are prioritized highly by the Threads algorithm. Spark discussions with open-ended questions or takes people want to respond to — and don’t forget to reply and jump into other people’s threads, too.
Threads has a wonderful conversation starter. Lennox Saint.
What’s going on now?
As on X as well, the timeliness of your content is crucial. It doesn’t matter if it is a news story or viral video, participating in active conversations will increase your reach.
Annie-Mai’s Girl Power Marketing She shares the latest news, tips, tricks and trends on social media to ensure that her content is always current.
Real (and useful)
Threads feels more “people-first” than many other platforms — and users seem to reward kindness, honesty, and vulnerability. Be a bit weird and show your humanity. Share helpful thoughts.
Gabby Beckford Her fellow travellers will benefit from her valuable tips and tricks.
Post regularly
Threads move fast. If you’re serious about growth, post as often as you’re able — even just quick thoughts or a response on someone else’s post. This is correlated with faster growth.
Get on the low-lifting trend
Participating in trends such as #GoodMorning “Algorithm, connect me with people who like…” can introduce you to new audiences — especially when paired with authenticity.
This trend is a tongue-in cheek way to express strong opinions among brands.
The audience for Threads is diverse
It’s worth remembering that while posting at certain times on Threads may produce brilliant results, all audiences behave differently. The times in this guide are general — they’re worth experimenting with, but it’ll take some work to find your personal best time to post on Threads.
What has been most useful to you in determining the best time for posting on Threads? Tell us what you think @buffer on Threads — we love to chat over there!
