Data from X shows that Threads, Bluesky and X still have a lot of work to do to catch up in the U.S. Pew Research Center’s latest report This week’s release is now available.
This research company asked for the very first time about these services and discovered that they are used by just one in ten U.S. adult consumers or less.
X, while not the most popular social app in the U.S. market, is the leader in a smaller niche of apps that allow users to post short texts in real time in a vertical stream.
Since El Musk, the competition in this space has increased. bought Twitter In October 2022 it was renamed X, after Musk changed the content moderation policy of the platform and its political tilt to the right.
The growth of decentralized networks, such as Mastodon The following are some examples of how to get started: BlueskyOther startups have been launched Twitter rivals The following are some examples of how to use Spill, Post, T2 Pebble Hive. Sadly, many of them have closed down since.
Pew Data shows just how strong X is still on the market.
The report revealed that even Meta with all of its platform and resource power has not yet managed to defeat X’s competitor Threads.
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Pew reports that only 21% U.S. adults have ever used X. Threads is used by 8% and Bluesky by 4%. Truth Social had meanwhile attracted only 3% U.S. Adults.
X usage has not decreased much over the past few years due to this competition. Pew, for instance, report on U.S. adults’ social media The use of X by Americans was 22% at the end of 2011. It’s 2021 report showed Twitter was used by 23 % of U.S. adult users before it changed its name to X.
It’s a long and slow decline if you see X declining.
According to the report, YouTube and Facebook are also still used by most U.S. Adults, as 84% and 70% respectively said they did.
While 50% of U.S. adult users said that they use Instagram, 37% say that they are using TikTok. 32% also claim to be using WhatsApp. 26% have used Reddit and 25% Snapchat.
Pew has noted that adoption rates of many of these services are increasing. TikTok usage is up, from just 21% of adults in the U.S. in 2021. Instagram use is also up, from only 40%. WhatsApp is now used by a third adult users, up from just 23% adults in 2021.
Reddit has been a hit in the AI age thanks to numerous content licensing dealsIn 2021 only 18% adults in the United States used compared to 26% now.
These figures are obviously very different to those of the U.S. teens’ social media useYouTube is still the No. The top app is YouTube, but it’s followed by TikTok, Instagram, and Snapchat.
