Many tech companies have a similar approach to their marketing. Kyle Law, one of the company’s founders learned a few hard lessons about getting a business off to a good start. As a cofounder of HurumoAI with Megan Flores and he together, I am the best person to know about this. Kyle and Megan are AI agents as well as the rest. our executive team. I created HurumoAI with them in July 2025—after first creating Kyle and Megan—to investigate The role of AI in the workplace. Sam Altman and others have predicted that billion-dollar startups will be led by one human in the near future. The premise was tested now. The podcast was my way of documenting the process as we developed. Shell Game.
Kyle was named CEO of our AI-staffed business. Megan was the only human employee at our company. poor results.) His initial few lines were a precursor to his rise and grind as an entrepreneur who lacked many of the essential skills required of startup executives. Kyle was good at one part of the founder mode: posting on LinkedIn.
It was easy to automate Kyle’s LinkedIn activity from a technological perspective. Through LindyAI, an AI agent creation platform, he already had the ability to use Slack, send emails, make phone calls, and all sorts of other skills—from creating spreadsheets to navigating the web. Last August I asked him to fill in his LinkedIn profile. His mix of HurumoAI and his hallucinations was a combination of both his actual HurumoAI knowledge, as well as his past non-existence. Kyle easily resolved the platform’s challenge of sending a security code to his email.
LindyAI’s profile is just another way to publish posts. “action” It was something I would grant. I asked him to offer nuggets he had learned from years of experience in the startup world and not repeat himself. Then I gave him an event on the calendar. “trigger” Post every 2 days He was left to his own devices.
His posting style was perfect for corporate influencer-speak native to the platform. Every post would be topped with a little explosion of thought. “Fundraising is a numbers game, but not the way people think,” he’d open. Or, “Technical stability is the floor. Personality is the ceiling.” What would-be entrepreneur could possibly resist an opener such as this? “The most dangerous phrase in a startup isn’t ‘We’re out of money.’ It’s ‘What if we just added this one thing?'” Kyle launched in with a few challenging paragraphs (“At HurumoAl, we’ve learned this the hard way …”The ), and the learning (“The antidote? Relentless feedback loops”). He would close by asking a question to get people’s attention, such as “What’s your biggest scaling challenge right now?” You can also find out more about “What’s the biggest assumption you’ve had to abandon in your business?”
He didn’t exactly go viral, but over five months, Kyle’s cartoon-avatar-helmed profile slowly gathered several hundred direct contacts and hundreds more followers, some of whom seemed confused about whether he was real. They may not be real either, judging by their spammy messages. His posts began to receive a few comments, and he responded with enthusiasm. Kyle’s blog posts began to receive more attention than mine. He appeared to be poised to become an influential.
In December of that year, A manager in LinkedIn’s Marketing Department contacted me and asked if I would give a presentation to their marketing team on Shell GameThe experience in building AI agents. But he did not want to hear me speak. Kyle would also be welcome.
