Zhang claims that his company is profitable on every conversation it has, even after certain overheads are removed. He declined to provide any information on overall startup profitability. With $100 million raised Decagon, a venture capital firm that includes Andreessen-Horowitz and Accel has the freedom to prioritise growth over profitability. “Whether we could be pricing more, it’s always like a ‘what if?'” He says. “But in general we’re pretty happy right now.”
“So Cheap”
Last month, Erica Brescia had a revelation about the pricing of AI agents. Google’s $250 AI Ultra Plan shocked her. “All this is so cheap,” She remembers what she was thinking. “It’s disproportionate to the value people are getting.” Her opinion was that a doubled price would make sense. The same week Nvidia’s CEO Jensen Huang said Stratechery He would pay $100,000 per annum to hire an AI agent “in a heartbeat.” )
Brescia previously worked at GitHub as chief operating officer, where he helped set AI pricing standards. GitHub Copilot coding assistance started in $10 a month in 2022ChatGPT was launched months earlier. Brescia said GitHub set a low price in order to reach a critical mass. Microsoft, GitHub’s mother company, did not mind a small loss to achieve the goal of gathering data in order to improve service. Brescia says that in reality, the price of Copilot would be 100 times more expensive to reflect its value for software developers. (GitHub Chief Operating Officer Kyle Daigle told WIRED the company’s mission is to support developers, not replace them, and that “pricing reflects a commitment to democratizing access to powerful tools.”)
Copilot is currently priced at a maximum of $21 per month. Zed has also received $12,5 million of funding, among others, from Redpoint. In May the company charged a monthly minimum of 20 dollars for an AI-assisted coding editor that it had built.
Nathan Sobo is the CEO at Zed. He expects AI companies will charge higher prices in time, because current pricing models cannot be sustained. In terms of humans, Nathan Sobo wants AI agents that are affordable to anyone so they can be used to improve software, to create jobs, or to supplement their existing work. “I want as much intelligence at my disposal at as low a cost as possible,” He says. “But to me, included in that is potentially a junior engineer using this technology, ideally at as low a cost as possible.”
Decagon’s Zhang has the same opinion about AI tools. “Would we pay more? Marginally? Yeah,” He says. But “$2,000? Probably not.” Adds “the hunger for good engineers is infinite.”
Entrepreneurs in the AI industry suggest that prices could be raised if agents were more easy to install and use. Nandita Giridi, an experienced software engineer with experience at Amazon Meta and Microsoft says that she’d pay thousands per year for a personal AI assistant. “But strict conditions apply—you can’t get frustrated by using it,” “She says”
This day is still a long way off. Giri developed an AI agent to prevent burnout as a part of a personal endeavor. “It just canceled all my meetings,” “She says.” It’s a good solution but it isn’t the best.
Some employers are now hiring “AI architects” To help supervise agentic systems, and reduce gaffes. It is a question of who will fill these roles in future, if young workers today are denied opportunities. Simon Johnson, a Massachusetts Institute of Technology economist, does not expect that companies will consider the social costs of career disruption when making pricing decisions. He proposes that governments reduce payroll taxes on entry-level jobs to encourage recruitment. “The right lever to pull is one that reduces costs to employers,” Johnson Says
Arrigoni has chosen a different path. He has hired junior engineers at Loti AI and not used AI tools. The job apocalypse is coming. “I don’t want to be at fault,” He says.

